
We are product developers, but we’re in the business of saving lives.
Easy Squeezy is an innovation proudly developed by Impulse Biomed.
Impulse Biomed is a pioneering medical device development company with big ambitions: To break down barriers to quality healthcare, using innovation and technology, making healthcare accessible to everyone. Growing up in under-resourced parts of South Africa, our founders experienced firsthand the helplessness of watching a loved one suffer due to lack of access to life-saving healthcare.
Our vision is bold: to touch the lives of 250 million people, offering them the medical support they need to thrive. As we grow, our goal is to be a globally trusted name in medical devices known for innovation and impact.

Giancarlo Beukes
Co-Founder
Master’s degree in Biomedical Engineering from the University of Cape Town, co-designed and developed our product lines.

Gokul Nair
Co-Founder
Master’s degree in Biomedical Engineering at the University of Cape Town, focusing on adrenaline auto-injectors. Pivotal in the original design and development of our products.

Leanne Haworth
Project Manager
PhD candidate in Biomedical Engineering from the University of Cape Town. Former mechanical services consulting engineer and project manager at Impulse Biomedical.

Dr. Roopam Dey
General Manager
PhD in Biomedical Engineering from the University of Cape Town, Master’s degree in Medical Engineering from the University of Leeds. Roopam guides all clinical trials, clinical studies, usability trials, and human factors studies.

Kerstin Hall
Design Engineer
PhD candidate, developing next-generation auto-injectors at the University of Cape Town. Director of both NyeziConsulting and Hall Machines. Leads the development of the ZiBiPen and future technologies.

Saajida Ameen
Product Regulatory Lead
Extensive expertise in regulatory processes, including FDA and CE marking. Deep understanding of regulatory frameworks, crucial in navigating the complex landscape of medical device approvals.

Awards and Recognitions.
Impulse Biomed has been honored with the prestigious SAHPRA manufacturing license.
Most Viable Business Award from UCT's Graduate School of Business, 1st place in the Venture Leaders South Africa - Swiss Program, 2nd in the USA MiLi Valuation Competition, 1st in the Merck Accelerator Cape Town, and both the 1st place and runner-up in the GCIP Medical Devices Sector.

The patient-centric inhaler solution is here
we've built it
We make healthcare accessible by developing patient-led medical devices that are affordable, sustainable, and easy to use.